|
Thursday, 17 April 2008 |
By Robert Schumacher
First of all, a niche is not a gimmick encased in a silver bullet. A niche is nothing more than a fancy word for a specialty and specializing is the name of the game in growing a small business today.
Niches are at the heart of every successful business, product or service. Niche marketing is the polar opposite of mass marketing. Mass marketers often have their own niche as in always low prices. . . always (WalMart).
A small independent business or business professional needs to clearly isolate exactly what their business has or does better than their competition including the mass marketers.
Whether your business is mature, in a start-up mode or you are just contemplating, you need to identify specific customer needs (NOT wants) that have been ignored, overlooked or neglected by others.
These opportunities represent niche areas that you can specialize in and capitalize upon to grow, start or build your business.
Identifying a niche is not a destination, however. It is and must continue to be a work in progress. The reason for this |
|
Last Updated ( Thursday, 17 April 2008 )
|
|
Read more...
|
